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This is all part of a new service offered by LibraryThing called LibraryThing for Libraries. It embraces the concepts of social networks making your opac more user friendly and interactive. The hope is that all automation vendors will wise up and start offering some of these features in our online catalogs. But, until then... LibraryThing is offering some pretty cool options for a nominal fee. So, you might want to check it out!
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